DealerCRM
DealerCRM by voAIce

Every customer.
Every conversation.
One operating system.

CRM, phone, texting, email, desking and inventory in one place, with OliviaAI working every channel. Built for auto, RV, marine and powersports stores.

DealerCRM My Day: today's appointments, the to-do list, notifications and the calendar for one salesperson
OliviaAI

The salesperson who never sleeps. Hear her take a call.

A customer calls after close. OliviaAI reads live inventory, books a real open slot, texts the window sticker and confirms. This is a staged sample in her own voice, not a recording of a real customer.

Staged sample · voAIce Ford · after hours

She doesn't just talk. She takes action.

0:00 / 1:04
  • Reads your live inventoryStock number, color, miles, and whether it is still on the lot.
  • Books the rep's real open slotReads the calendar, holds the time, confirms both ways.
  • Sends while she talksWindow sticker and confirmation land in the caller's texts before the call ends.
  • Hands off when she shouldThree autonomy levels per rep. TCPA, DNC and quiet hours enforced at the system level.
OliviaAIThanks for calling voAIce Ford, this is OliviaAI. The showroom is closed for the night, but I can still help. What can I do for you?
CallerHey, yeah. I saw a black Ram 1500 on your website earlier. Is that one still there?
OliviaAIIt is. That's stock number D60059, a 2026 Ram 1500 in black, and it's on the lot right now. Want me to text you the window sticker?
CallerYeah, text it over. Could I come see it tomorrow morning?
OliviaAIOf course. Gino Graham has 9:30 open tomorrow morning. Does that work for you?
Caller9:30 works.
OliviaAIYou're set for 9:30 with Gino. I just texted the window sticker and your confirmation to this number. Can I get your name for the appointment?
CallerMarcus Whitfield.
OliviaAIThanks, Marcus. Gino will have the truck pulled up out front for you. Have a good night.
CallerPerfect. Thanks.
One inbox

Calls, texts, email, branded RCS and social DMs. One thread per customer.

Facebook Messenger, Instagram and WhatsApp land beside the texts and the emails. OliviaAI drafts in three autonomy modes, and every message writes to the same customer record.

The DealerCRM inbox: text, email and RCS conversations in one list, with the ones waiting on the store on top
  • One dealership phoneDesktop and mobile, with hold, transfer, recording, transcript and Call Goals. Every call feature
  • Branded RCSYour name and logo on the thread, vehicle cards, appointment passes. SMS fallback is automatic. See it on your phone
  • Keep your Outlook or GmailMailbox Sync brings the mail your reps already use into the timeline. Mailbox Sync
The customer record

Know how to open before you say hello.

One timeline for every channel. The Customer Snapshot shows stage, ownership, service loyalty, recency, the active deal and OliviaAI's next likely move in one quiet strip.

  • Multi-rep, real timePoints of Contact across stores, edits that appear as they happen.
  • Service history across DMS providersRepair orders readable beside the sales conversation.
  • The TowerA floor log that writes itself from arrivals, license scans and meetings. How The Tower works
A DealerCRM customer profile: the relationship summary, next step, vehicle of interest and the conversation timeline
AutoPencil 2 · credit built in

Structure the deal without leaving the deal.

Finance, lease, cash, balloon and one-pay. Live taxes and fees in all 50 states, 212+ lender programs with real rates and residuals, embedded credit, in-house e-signature, and multi-collateral deals: two machines and a trailer, one payment.

AutoPencil desking a deal: payment, term, rate and fees on one worksheet
Inventory & catalog

Our own catalogs. Twelve verticals. Every photo classified.

VIN decode with fuzzy trim match, factory window stickers by VIN, vision-classified photos, and a 5.9M-listing marketplace tracker for market pricing and honest trade math.

DealerCRM inventory: units with photos, price, stock number and days on lot
Intelligence & reporting

Ask a question. Get a dashboard.

OliviaAI Dashboard Studio, real-time analytics, market intelligence and drill-into-anything KPIs, with a 90-lesson manual that lives inside the product.

Real-Time Analytics: today and month-to-date leads, calls, conversion, response time, meetings and deals with a live activity feed
Mobile & watch

The whole dealership in your pocket.

A true native iPhone and Android app with OliviaAI on every screen, the full dealership phone, and a camera that does the data entry. Included with every account. DealerCRM Watch puts the meeting on your wrist.

DealerCRM inbox on iPhone
DealerCRM My Day on iPhone: meeting in progress, new walk-in, needs attention, today's tasks
A customer profile on iPhone
Built for your vertical

Native to auto, RV, marine and powersports. Not an auto CRM that "supports" them.

Terminology, VIN-versus-floorplan logic, vertical fields, similar-inventory scoring and OliviaAI's tools adapt to the store you run. Mixed groups run every vertical on one login.

  • AutomobileEvery passenger vehicle, truck and SUV since 1981, with recalls, reliability and window stickers. The auto catalog
  • RVTravel trailers to Class A: tanks, slides, sleep counts, 162K+ images. The RV catalog
  • MarineBoats, yachts, pontoons and PWC with 150+ spec columns, and a page built for how boat deals move. DealerCRM for Marine
  • PowersportsMotorcycles, ATVs, side-by-sides, snow and PWC, and multi-collateral desking. Multi-unit desking
  • Also nativeOutdoor power, commercial trucks, trailers, agriculture, construction, e-bikes, golf carts, mobile homes. All twelve catalogs
  • Open by designDMS both ways, lead injection, SSO, calendars, embedded credit, and every feature on a documented REST API and an MCP server. Partner API · MCP guide
Built for one rooftop. Built for a thousand.

The same platform runs the corner store and the corporate group.

  • Tenant-isolated, audit-gradeEvery group is its own subdomain, database and settings; every mutation logged with who, what, when and before/after. Operations & trust
  • Compliance is the floorTCPA consent, DNC and quiet hours enforced at the system level for humans and OliviaAI alike. Security questions
  • Try it on your own store firstA private sandbox with realistic data and a working OliviaAI, before a signature. Request a sandbox

Ready to see what your dealership becomes?

Have OliviaAI call you, text her, or book fifteen minutes with a person. She can answer DealerCRM, voAIce and OliviaAI questions like a salesperson and help you decide what to see next.

Prefer to read first? Every feature, in one long page · Fourteen honest comparison briefs · 182 answers in the Help Center

See the demo